From The Manufacturer/Wikipedia/People Smarter Than Us:
The Smith & Wesson BODYGUARD series is the first in personal protection with integrated lasers. The BODYGUARD 38 and BODYGUARD 380 are uniquely engineered as the most state-of-the-art, concealable and accurate personal protection possible. Lightweight, simple to use and featuring integrated laser sights – nothing protects like a BODYGUARD. Get one or both and carry more comfortably, walk more confidently.